Study says women the primary decision makers in giving
Women in rich households are having more of a say in family decisions about giving to charities, according to a study released this week.
The study of High Net Worth Women’s Philanthropy showed that in nearly 90 percent of high net worth households, women are either the sole decision maker or an equal partner in decisions about charitable giving.
According to a release by the researchers, key findings of the study include:
- Women spend more time than men on due diligence before making decisions about giving to a charitable organisation.
- Women expect a deeper level of communication with the organisations they support and place greater importance than men on the efficiency and effectiveness of the organisation and hearing about the impact of their gift.
- Women want to be actively involved with an organisation and its mission, with volunteering being among the most important motivations for women to give.
- Women are more likely than men to stop giving to an organisation they had previously supported whereas men tend to support the same causes year after year.