$750m man Greg Poche sells the joy of giving

HANGING in the foyer of the Melanoma Institute of Australia is a photograph of businessman Greg Poche, looking relaxed and happy.

But today, he glances over at it and looks far from either. It wasn't his idea to have the picture put up there, or anywhere really, but he was persuaded against his better judgment.

Underneath is the reason why. The inscription describes Poche as having given "the greatest gift by an Australian to a single cause in our nation's history" -- a cool $40 million donation to pay for the setting up of the skin cancer centre that's quickly become a world leader in its field.

"But it shouldn't be about me," he mutters. "The heroes are the modest geniuses of the institute itself, the dedicated people working so hard to beat this disease and save lives. They're so dedicated to the cause, even though they could make much more money elsewhere."

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